Unit Economics Dashboard

Track and analyze key unit economics metrics for your business.

Customer Acquisition Cost (€)

Annual Contract Value (€)

Gross Margin (%)

Monthly Churn Rate (%)

Payback Period (months)

MRR Growth Rate (% monthly)

LTV (Lifetime Value)

€3,750

Over 24 months

LTV : CAC Ratio

75:1

Target: >3:1

Magic Number

0.72

MRR Growth / CAC

Net Revenue Retention

95%

Monthly cohort

LTV : CAC Health

75:1

Excellent

Payback Period

2mo

On Track

Cohort	M0	M1	M2	M3	M6	M12
Jan 2026	100%	95%	90%	86%	74%	54%
Feb 2026	100%	95%	90%	86%	74%	-
Mar 2026	100%	95%	90%	86%	-	-

LTV : CAC

3 - 5

Industry: Healthy

Payback Period

9 - 12 mo

Industry: Average

Magic Number

0.5 - 0.75

Industry: Good

Break-even Analysis

Months to Break-even

2 months

Time to Profitability

4 - 6 months