Cohort Analysis Tool

Cohort Analysis Tool

Track retention across monthly cohorts with automated heatmaps, trend analysis, and benchmarking. Understand how different user groups are retained over time.

Summary Metrics
0
Total Cohorts
0%
Avg Month 1
0
Total Users
0
Total MRR
Add Cohort Data

Retention % Heatmap

Rows = cohorts, Columns = months since signup. Color intensity indicates retention rate. Dark green = high retention, red = low retention.

Cohort
No cohort data. Add a cohort to see the heatmap.

How to Read This Heatmap

80%+ Retention (Healthy)
50-80% Retention (Caution)
<50% Retention (Critical)

Each row represents a signup cohort. Reading left-to-right shows retention decay over months. Cohorts with steep drops indicate churn problems. Flat curves indicate strong retention.

Retention Curves by Cohort

Line chart showing retention trends for each cohort over time. Compare how different signup months differ in their retention patterns.

Add cohort data to see retention curves

What This Shows

Retention curves reveal patterns in how user groups behave over time:

  • Steep decline: High early churn — product-market fit or onboarding issue
  • Flattening curve: Stabilization after initial dropoff — healthy sign
  • Diverging curves: Different cohorts showing different patterns — seasonal or product-related factors
  • Flat lines: Strong retention — best case scenario

Benchmark Configuration

Benchmark Performance vs Target

Month Your Avg Company Goal Industry Avg Performance
Add cohort data to see benchmarks

Interpretation Guide

  • Beating goal: Strong performance. Consider optimizing for growth.
  • Below goal: Identify cohorts or months underperforming. Root cause analysis needed.
  • Below industry avg: Urgent: Your product may have issues. Review onboarding, features, and support.
Cohort Data
Cohort Initial Users Starting MRR Current Active Month 1 Retention Actions
No data added. Start by adding a cohort above.