Revenue Inputs
Key Metrics
CLTV
$0
Lifetime Value
LTV:CAC Ratio
0.0x
Lower is faster payback
Payback Period
0 mo
Months to recover CAC
Monthly Cohort Value
$0
Revenue per user/month
LTV:CAC Ratio Gauge
Ratio Status
0.0x
Unhealthy
Cohort Analysis
| Month | Revenue | Retention | Cohort Value | Status |
|---|---|---|---|---|
| Update inputs to calculate cohorts | ||||
Scenario Comparison
Conservative
CLTV Adjustment
-20%
CAC Adjustment
+10%
Projected CLTV
$0
LTV:CAC
0.0x
Base Case
CLTV Adjustment
0%
CAC Adjustment
0%
Projected CLTV
$0
LTV:CAC
0.0x
Optimistic
CLTV Adjustment
+20%
CAC Adjustment
-10%
Projected CLTV
$0
LTV:CAC
0.0x