Social Media Strategy Planner

Strategy Dashboard

Total Followers
across all platforms
Engagement Rate
%
Monthly Posts
planned content pieces
Top Platform
by engagement

Platform Audit

LinkedIn
Active
Followers: [PLACEHOLDER: 45K]
Posting Frequency: 3x per week
Engagement Rate: 5.2%
Content Types: Articles, Case Studies
Best Performing: [PLACEHOLDER: Industry insights]
Instagram
Active
Followers: [PLACEHOLDER: 78K]
Posting Frequency: Daily
Engagement Rate: 8.3%
Content Types: Reels, Stories, Posts
Best Performing: [PLACEHOLDER: Visual storytelling]
Twitter/X
Active
Followers: [PLACEHOLDER: 32K]
Posting Frequency: 5x per week
Engagement Rate: 2.1%
Content Types: News, Thoughts, Conversations
Best Performing: [PLACEHOLDER: Industry trends]
TikTok
New
Followers: [PLACEHOLDER: 12K]
Posting Frequency: 3x per week
Engagement Rate: 12.5%
Content Types: Trending sounds, Behind-the-scenes
Best Performing: [PLACEHOLDER: Trending challenges]
YouTube
Inactive
Followers: [PLACEHOLDER: 8K]
Posting Frequency: Monthly
Engagement Rate: 1.8%
Content Types: Tutorials, Long-form
Best Performing: [PLACEHOLDER: Educational series]
Facebook
Active
Followers: [PLACEHOLDER: 52K]
Posting Frequency: 4x per week
Engagement Rate: 3.5%
Content Types: Community posts, Events
Best Performing: [PLACEHOLDER: Community engagement]

Audience Analysis

Demographics

Active Hours Heatmap (7 days × 24 hours)

Top Interests & Hashtags

[PLACEHOLDER: #ProductLaunch] × [PLACEHOLDER: #Innovation] × [PLACEHOLDER: #Leadership] × [PLACEHOLDER: #Startups] ×

Content Mix Strategy

Educational 40%
Entertaining 20%
Promotional 15%
User-Generated 10%
Behind-the-Scenes 15%

Weekly Posting Schedule

Campaign Planner

Competitor Benchmarks

Competitor Platform Followers Posting Frequency Engagement Rate Notable Strategy

KPI Tracker - Monthly Goals

Tools & Resources

Scheduling & Publishing

Analytics & Insights

Design & Content Creation

Hashtag Research

Social Listening