AARRR Pirate Metrics Dashboard
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Monthly
Quarterly
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Key Metrics
Customer Acquisition Cost
€145
Per acquisition
Lifetime Value
€2.450
Total per customer
LTV:CAC Ratio
16.9:1
Healthy benchmark
Payback Period
4.2
Months
Funnel Data Entry
Acquisition Stage
Total Visitors
Cost (€)
Activation Stage
Activated Users
Cost (€)
Retention Stage
Retained Users (30d)
Cost (€)
Referral Stage
Referred Users
Cost (€)
Revenue Stage
Paying Customers
Monthly Revenue (€)
Conversion Funnel
Industry Benchmarks
Acquisition → Activation
12% avg
12%
✓
Activation → Retention
75% avg
75%
✓
Retention → Referral
50% avg
50%
✓
Referral → Revenue
45% avg
45%
✓
Bottleneck Analysis