Customer Onboarding Playbook

Onboarding Overview

Onboarding Timeline

Day 0: Welcome & Account Setup
0-4 hours

Send welcome email, provision account, assign CS representative

Welcome email sent
Account fully provisioned
CS rep assigned and introduced
Login credentials validated
Day 1-3: Kickoff Call & Requirements Gathering
1-3 days

Conduct kickoff meeting, understand business goals, identify key stakeholders

Kickoff meeting scheduled
Key stakeholders identified
Business goals documented
Use cases prioritized
Success criteria agreed
Day 4-7: Configuration & Customization
4-7 days

Configure product, set up integrations, customize workflows for customer needs

Core configuration complete
Integrations set up
Data migration completed
Custom workflows configured
Week 2: Training & Education
8-14 days

Deliver product training, create documentation, enable self-service support

Training sessions delivered
Documentation reviewed
Knowledge base access confirmed
Q&A sessions completed
Week 3: Go-Live Support
15-21 days

Go-live launch, monitor adoption, provide real-time support

Go-live date set
Support team briefed
Launch comms sent
Post-launch check-in completed
Week 4: First Success Review
22-30 days

Review metrics, celebrate wins, discuss expansion opportunities

Metrics reviewed
Success criteria assessment
Feedback collected
Next quarter roadmap discussed

Email Sequence

Health Score Calculator

Score: 3/5
Score: 50%
Score: 3/5
Score: 50%
Score: 3/5
60
Medium Risk

Customer Health Score

Sales Customer Success Handoff Checklist

Item Responsible Party Notes
Account details & contact info (primary, technical, financial)
Contract terms, pricing, billing cycle, SLA documented
Org chart & key stakeholders mapped
Deal notes & customer success criteria shared
Expected use cases & business drivers documented
Integration & technical requirements identified
Previous implementations or legacy systems noted
Training preferences documented
Go-live date / target launch timeline set
CS plan created in [CSM_TOOL]
Initial QBR / success review date scheduled
Champion identified and aligned
Success metrics / KPIs defined
Renewal date in CRM
Approval for kickoff meeting (executive sponsor if required)

Templates & Resources

Kickoff Meeting Agenda
Training Plan Template
Success Plan Template
QBR Template

Metrics & Customer Tracking

Customer Name Start Date Current Phase Health Score Time to Value (days) Renewal Date ARR (EUR) Risk Level
50,000" style="text-align: right;">
75,000" style="text-align: right;">
120,000" style="text-align: right;">
38,000" style="text-align: right;">
95,000" style="text-align: right;">