GTM Strategy Builder

Channel Selection Matrix

Select your GTM channels
Organic Content Marketing
Blog, SEO, thought leadership. Low cost, slow build, compounding returns.
Organic Social Media
LinkedIn, Twitter, community building. Brand awareness and engagement.
Paid Search (SEM)
Google Ads, Bing. Immediate traffic, intent-based, measurable ROI.
Paid Social
LinkedIn Ads, Meta Ads. Targeted reach, retargeting capabilities.
Partner Strategic Partnerships
Co-marketing, integrations, channel partners. Shared audiences.
Partner Affiliate Program
Commission-based referrals. Pay for performance, scalable.
Direct Outbound Sales
Cold outreach, SDR team. High touch, enterprise-focused.
Direct Events & Conferences
Trade shows, webinars, meetups. Network and demonstrate product.

Launch Sequence Timeline

Phase-by-phase execution
Phase 1 — Pre-Launch (T-30 days)
Build Anticipation
Landing page, waitlist, teaser content, press seeding
Phase 2 — Soft Launch (T-7 days)
Early Access
Beta users, early adopter outreach, feedback loop
Phase 3 — Launch Day (T+0)
Go Live
Full public launch, PR blast, social push, email campaigns
Phase 4 — Post-Launch (T+7 to T+30)
Sustain & Optimize
Content cadence, paid optimization, partnership activation
Phase 5 — Growth (T+30 to T+90)
Scale Channels
Double down on winning channels, cut underperformers

Messaging by Channel

Tailored value propositions
Core Value Proposition
Website / Landing Page
Email Campaigns
Social Media
Paid Ads
Sales Outreach

Budget Allocation

Monthly GTM spend (EUR)
Content Marketing
Paid Search
Paid Social
Events & Conferences
Partnerships
Sales Team
Total Monthly GTM Budget

Success Metrics per Channel

Track what matters
Website Visitors / Mo
Target
Signups / Mo
Target
MQLs / Mo
Target
CAC Target
Cost per Acquisition
Conversion Rate
Visitor to Signup
Revenue Target / Mo
EUR