Jobs-to-be-Done Framework
Analyze why customers hire your product. Map functional, social, and emotional jobs, circumstances, outcomes, and hiring/firing criteria.
Core Job Statement: When I [circumstance], I want to [job], so I can [outcome].
Tasks customers want to accomplish
How customers want to be perceived
How customers want to feel
Circumstances (When / Where / Why)
Desired Outcomes
What success looks like (with importance rating)
Hiring Criteria (Why They Choose You)
Firing Criteria (Why They Leave)