Brand Naming Workshop
Guided process to find, evaluate, and select the perfect brand name
1
Brief
2
Brainstorm
3
Evaluate
4
Decide
Naming Brief
Brand Values
Target Audience
Industry / Category
Naming Style Preference
Descriptive (e.g., Salesforce)
Abstract (e.g., Spotify)
Acronym (e.g., IBM)
Founder-based (e.g., Bloomberg)
Compound Word (e.g., Facebook)
Foreign Language (e.g., Audi)
Invented Word (e.g., Xerox)
Metaphorical (e.g., Amazon)
Add Name Candidate
Name
Pronunciation Notes
Add to List
Final Rankings
Export JSON
Print / PDF