Problem-Solution Fit Canvas

Map customer jobs, pains, and gains to your value proposition. Build multiple customer segments to validate fit across personas.

Customer Profile

Customer Jobs

Functional, social, emotional

Customer Pains

Ranked by severity

Customer Gains

Ranked by importance

Problem-Solution Fit

Build canvas to calculate

Value Proposition

Products & Services

Pain Relievers

Maps to customer pains

Gain Creators

Maps to customer gains